Latinx21 | Allison Diaz

About

Role

Latinx21 is a Latinx-centric video sharing platform. Users can post videos sharing anything about their Latinx experience. The site features monthly challenges where users upload videos and have an opportunity to win a cash prize and be featured on the site's socials.

Visual Design, Marketing, Brand Strategy

Brief

Increase user engagement on Instagram and improve brand strategy.

Analytics

100+ users weekly

User engagement is higher with dynamic content on Instagram

Users respond well to monthly challenges

Analytics demonstrated that majority of our users visit the site through mobile and social media links.

Social Takeover

I proposed an IG "Spotlight Feature" for Latinx Celebrity game changers to celebrate Latinx culture. Celebrities featured include Bad Bunny, Daisy Fuentes, and Jane Velez Mitchell.

I also curated a Gratitude challenge that increased our Instagram engagement by 25%.

Spotlight Features

To make the Instagram page more celebrating of Latinx impact, I proposed to feature Latinx professionals.

I illustrated posts that featured a Latinx professional aka "Spotlight".. The "spotlights" we featured engaged with the page by liking and reposted the image to their story leading to greater exposure.

To play, press and hold the enter key. To stop, release the enter key.

Gifs and animated content were better received by our audience, pivoting my social media strategy.

Social Media Graphics & Banners

A collection of challenge graphics created that were featured on Instagram and Facebook.

Designs were adjusted to email banners to encourage users to upload their videos during the month's newsletter.

Gratitude Challenge

25% increase

I improved user engagement by using polls and featuring their comments and content on our Instagram Stories.

For our "Giving and Gratitude" challeng, we prompted users to send us a video about what they are grateful for and it increased our engagement by 25% once reposting entries to Instagram stories.